Global warming is everyone's business. Unfortunately, far too many people do not feel concerned, and do not learn enough about the consequences of this terrible scourge on our ecosystem. In the United States, Miami Ad School students have imagined a very smart campaign for Nestlé and WWF. The idea: use ice cream to raise awareness of global warming.
The students imagined ice cream in the form of sorbets. When they melt, the stick then reveals awareness messages to open our eyes to the dangers to our planet. Simple but effective ! Unfortunately, this is a purely amateur project designed by the famous American school.