If there is one literary and film saga that fascinates and brings together passionate fans from all over the world, it's definitely Harry Potter. The adventures of the little wizard (now grown up) gave rise to 7 books written by J.K. Rowling, who gave birth to as many films.
For 14 years, Société Générale has been a partner of the Meilleurs Ouvriers de France. Its mission: to highlight the best craftsmen and creators of today who restore their letters of nobility to the manual and artistic trades that have existed for decades. As part of the European Days of Arts and Crafts, Société Générale launched this year an operation in collaboration with the agency FRED & FARID: "The same Passion".
Agribusiness is surely one of the most important industries in France. It is also honored every two years at the SIAL (International Food Show) held in Paris, which brings together more than 14,000 companies and 333,000 buyers each year. How to allow visitors to the show to discover what is done in each region of the hexagon in a simple and intuitive way?
Do you remember the famous game of 7 differences? To communicate around the high-tech magazine Les Numériques, the agency 148 has set up "Watcheur", a small online game that will test your digital and geek culture. We all remember the first episodes of the saga Star Wars or the good old Game Boy.
A few months ago, McDonald's presented its new range of clothing that honored the legendary products of the brand. Today, it is NESCAFÉ's turn to reveal its own line of t-shirts in association with Spreadshirt. A range of 12 unpublished t-shirts was created to pay tribute to the brand's famous red mug.
For a regular and passionate runner, the marathon is one of the ultimate "achievements". The Asics equipment manufacturer decided to support the riders on the occasion of the Paris Marathon by setting up a series of event activations. In collaboration with the Passage Piéton agency, Asics set up a large event campaign during the Paris Marathon held on Sunday 9 April.
Are you someone curious? This original and fun marketing operation has in any case the objective to reveal it! The shopping center Val d'Europe, in the Paris region, inaugurated last week a new wing of 17,000m2. This true institution belonging to the Klépierre group has had the idea to celebrate this news by setting up an event and experiential activation.
In the middle of the electoral period, what could be more daring than to play with politics to wish for your wishes? The subject does not seem to escape the agency Maartin who has imagined an amazing and original poster campaign to wish his wishes. The agency has created a series of diverted election posters on the theme of communication.
What will our world look like in a thousand years? A question subject to many theories and interpretations, which wants to be the subject of the new game of Sony on PlayStation 4: "Horizon Zero Dawn". This new videogame franchise tells the story of a warrior who evolves in a surprising and lush post-apocalyptic world.
This summer, Netflix unveiled The Get Down, a new series that tells the story of the emergence of the hip-hop movement in the 1970s in New York. To promote the release of its new original series, Netflix has collaborated with the Biborg agency to set up an interactive display in Brussels. An interactive showcase has been installed in the heart of the Belgian capital.
A real success of Netflix, the Narcos series retraces the rise and power of Pablo Escobar, the world's most famous narco-trafficker. In France, on the occasion of the release of season 2 of the series, Netflix has collaborated with the agency Biborg to set up a massive operation in the Paris metro.
On March 8, Warner Bros. France unveiled its new blockbuster: "Kong Skull Island". The new adventures of King Kong, the most famous giant monkey in the world, were accompanied by a creative and innovative device at the premiere of the film, on March 6 at the Grand Rex (Paris).
In 2017, Desperados makes a digital shift by using augmented reality at the heart of its Special Issue. The iconic bottle becomes the key to an unprecedented artistic performance and offers an immersive experience to all its consumers. Since 1998, the beer brand Desperados has collaborated with the urban art collective 9ème Concept, which reflects on the design of its collector bottles every year.
In a few years, the selfie has become a real social phenomenon. So much so that the clichés of visiting tourists have drastically changed their appearance. Where the main subject was the monument there is little, it is now the tourist who is in the center of the image. As a result, the fact that the beautiful panorama of the place visited is not visible in these photos shared on social networks ... In Belgium, the startup Panora.
The end of the year celebrations are fast approaching and the magic of Christmas begins to settle gradually in families ... and brands. As you know, Christmas is also a real business opportunity for companies that do not hesitate to redouble their ingenuity to attract the attention of consumers.
Every year, as December approaches, it's the great tradition of the Advent calendar. If chocolate remains the iconic star of calendars, some startups innovate to offer original and creative alternatives. This is particularly the case of A Little Mousse, a small French startup that has imagined the calendar of the perfect Advent ... for lovers of beer.
Singing false is no longer a fatality. If you have absolutely no talent for singing, there is now a revolutionary accessory that will help you fix it. Two French have imagined OnTune, a connected medallion that improves your voice to help you sing more just. And as surprising as it may sound, this product does exist.
A few weeks ago, we proposed you to take part in the creative challenge set up with the brand NESCAFÉ. The challenge ended on June 12, and we received very beautiful creations. Unfortunately, winners and losers are always needed. We invite you to discover the 10 winning creations of the NESCAFÉ challenge.